Retail equipment

Retail equipment is an important element of doing business and selling products, including floor coverings. Properly positioned merchandise and effective use of space in a point of sale or shop play an important role and can affect overall sales as much as discounts, bargains and other marketing tools. Good product placement can lead to a significant increase in sales and an influx of potential customers. To achieve this, displays should have specialised equipment and stands that present the floor coverings in the best possible way, highlighting the benefits of the product and giving customers even more reasons to buy the floor covering of that brand.

A modern flooring shop is unimaginable without equipment arranged in such a way that it both showcases the product itself and organises the space, making it convenient for the customers who visit it. The main advantage of specialised equipment is the possibility to present floor coverings in such a way that only the best qualities of the material - its colour, texture, pattern and surface type features - can be presented, so that potential customers turn their attention to it. Aesthetic displays greatly increase the chances that this flooring will be noticed amongst all the variety that shops usually offer.

What are the advantages of branded equipment?

The world's major flooring manufacturers independently design and produce branded equipment to suit the features and specifications of the product on offer. Manufacturers know perfectly well how to highlight the advantages of the products they manufacture, which automatically increases customer loyalty and the chance of a purchase. That's why it's so important to showcase products on their own branded equipment, making them stand out from the variety of other brands.

My Step branded merchandising equipment is:

• High-quality stands produced specifically for a particular brand of cover, showing its advantages.
• It is interest and demand on the part of buyers who pay attention to the goods, decorated more brightly and expressively.
• It is the reputation of the manufacturer, who makes sure that his goods look presentable in the shop and demonstrate all the qualities from the most advantageous side.

Retail equipment is sourced from authorised dealers in conjunction with the manufacturing companies. So, if you decide to become an official brand dealer, you don't need to worry about purchasing stands to display and showcase collections and decors.